Lammily has officially been funded with 29 days to go! Congratulations to her designer for her success, and you can still get a preorder in to receive her first edition.
I really like the idea of this doll, and to an extent, the doll itself. I’d buy one. But I think the marketing is all wrong. I personally don’t really feel like Barbie’s body has that much of a negative impact on little girls (if anything, I feel like the lack of racial representation in Barbie and like dolls is MUCH more damaging, but that’s another can of worms). Barbie was a caricature to me - a 3D cartoon. I never aspired to look like a barbie, I just wanted to dress her and play with her hair.
I don’t feel like kids are going to respond to the idea that ‘this is a doll with a body like yours’. There’s too much emphasis on impressing moms and not the kids. The creator went a little too “realistic”. It’s a very cute doll, but it’s really bland. Fashions dolls should be a little fabulous, few little kids want to play with a doll that just looks like someone shrunk a lady going grocery shopping into a doll. The fashions shown are blander than bland, and I get why he wanted to go with minimal makeup, but you can still put SOME color on the face without going overboard. The point of fashion dolls is to put a little fantasy into a kid’s world, not overtly push a societal message, even if that message is really important.
This doll could be improved by making the message back seat to play value. Give her some cool clothes and accessories, things that girls would want to wear themselves, give the face some character. Make it something that a kid is going to see on a shelf next to Monster Highs, and fairy dolls and want THAT doll because they think it looks cool. Can you really picture a seven year old being like ‘ahh yes, a doll with a realistic body, this is an important concept, I will choose this over that other doll with color changing hair and a mermaid tail!’ Like, I would -love- to see a line of dolls with all kinds of different body shapes, but I wouldn’t what to see it marketed as such. Make it appealing to children, not moms, and let the message be subconscious, not screamed.
As far as realistic body standards, as much as this is a nice idea, I think we should be looking at crap like magazines with photos of REAL people distorted to look cartoonish, to make people think that this is what humans look like when they don’t.